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Tim Smith Design - Global Graphic Design based in Cincinnati

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Ring Box for Zales, The Diamond Store

Ring Box for Zales, The Diamond Store

This proprietary, low-cost packaging solution was part of a significant re-branding effort that transformed Zales into a more contemporary and relevant retail offering. The concept began as a sketch during a call with a packaging vendor. When the box is closed, it reveals a “Z” on the side of the package that is reminiscent of the Z in the logotype.

Client: FRCH Design Worldwide for Zale Corp.
Credits: creative direction and structre design: Tim Smith; graphic design: Tim Smith, Doug Bunker, Lucy Steadman

Ring Box for Zales, The Diamond Store

Ring Box for Zales, The Diamond Store

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Ring Box for Zales, The Diamond Store
Ring Box for Zales, The Diamond Store
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Tim Smith Design
1919 Riverside Drive
Cincinnati, Ohio 45202
513-519-8919

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