Chrysler modus Identity / Entry Identification

An innovative interactive dealership concept developed by Chrysler needed a name and identity that reflected the intent of the concept, would appeal to their intended audience, integrate well with the existing Chrysler brand and function globally. The name “modus” reflects the revolutionary method for automotive retailing which dramatically simplified the car buying process and created a more engaging and inspiring environment.

Client: RPA (now Fitch) for Chrysler
Credits: Naming: Tim Smith; Identity and Environmental Graphic Design: Tim Smith
Interior and Fixture Design: Michael Torok; Account Management: Aaron Spiess


Retail Design Institute Logo

In January of 2008, after years of research and a year of brand positioning, the Institute of Store Planners (ISP) changed its name to the Retail Design Institute. This new Identity helped usher in a new era for the highly-regarded organization. While intended to represent the essence of a physical or virtual environment, the logo secondarily incorporates the letters “r” and “d” as a mnemonic for retail design. The identity has been implemented internationally in the organization’s communications, educational materials, social media and at the annual International Store Design Awards Gala.

Client: Retail Design Institute
Credits: Creative Direction: Tim Smith, Andrew McQuilken; Design: Tim Smith


Tea for Historic Preservation Identity

An annual garden party gala benefit, held at German Village Guest House in Columbus, Ohio, featuring live music, a silent auction and a best hat contest. Proceeds from this festive gala go toward much needed programs that benefit historic German Village, including a comprehensive signage program.


The NOGOLOGO Show Logo

Awarded several times over and published in design publications internationally, this logo demonstrates the effectiveness of a powerful, yet elegantly implicit mark. The logo helped garner recognition for this very successful event and has lived on in various iterations through other AIGA chapters nationally. 

Client: AIGA Cincinnati / Columbus Society of Communicating Arts